- 2008 Program -

Using Public Relations to Build Harmonious Relationships In the Era of Globalization

New Solutions for Public Relations in an Interconnected World

Transforming International Public Relations;

Finding New Solutions in Our Interconnected World

IPRA 2008 President-elect Robert Grupp and CIPRA Vice President Zheng Yannong.

Attend and acquire fresh perspectives, new professional skills and answers that enable you to adapt and thrive in a world transformed by technology, a global economy and society's new expectations.

Network with colleagues in public relations from 50 countries, and experience China's long history, rich culture and warm welcome.

Join in international exchange and professional development as leaders in public relations gather in Beijing, China, to jointly explore our path forward as a profession. Attend the 18th Triennial IPRA Public Relations World Congress 13-15 November 2008.

Our world today is interconnected by information that is both instantly available and nearly universally accessible. Economic globalization is the trend of our times requiring new strategies and skills from public relations professionals.

In this new global environment, public relations professionals face unprecedented opportunities and enormous challenges. The greatest risk comes from applying old solutions to new opportunities. What trends are reshaping public relations? How is the practice of public relations evolving in emerging markets? How is PR being practiced in Asia compared with North America and Europe? How are PR people connecting globally?

The IPRA 2008 Public Relations World Congress will offer delegates opportunities to meet face-to-face with leaders in public relations from China, Asia and other regions globally. Program participants include CEOs, heads of global PR agencies, Chief Public Relations Officers, academic professors and researchers, entrepreneurs, government officials, and others who are recognized for their vision and achievement in public relations and public affairs.

A thousand practitioners of public relations are expected to gather in Beijing to explore new media and communications channels, public relations theories and innovative practices that prepare us for the opportunities ahead.

The International Public Relations Association together with the China International Public Relations Association invites you to join professionals and thought leaders from 50 countries at the 18th IPRA Public Relations World Congress.

Plan to join us at the Public Relations World Congress in November 2008 in Beijing!